SEO plays a critical role in any online marketing strategy. Well, SEO is not just about picking a niche and a few keywords. Well, your site can be a success, if you are lucky enough. Unfortunately, most people often end up making mistakes that hurt their online mission. Here are some SEO mistakes that could limit your potential.
Common SEO Mistakes
Not knowing your clients
AS much as you might be selling specific products, you need to realize that not everyone that visits your site needs it. As such, you need to have a clear idea of who you will be targeting. With that idea, you need to think like your ideal client and tailor your marketing strategies towards reaching out to that particular customer. Identifying what your customer needs should be the first and most important step in any SEO campaign.
Wrong keyword choice
Many people focus on high search volume keywords like weight loss. Unfortunately, as much as some people looking for weight loss products is high, the competition in such as niche is quite high. Getting a good rank in competitive keyword is only easy for people with authority sites. As such, targeting competitive keywords might limit your chances of making it online. For starters, it is advisable to start with less competitive keywords and move to competitive ones once your gains more domain authority.
Poor content management and development
Most people lose when developing content for their site. Poor quality content might be one problem you are struggling with. Inappropriate content management systems might be another reason why results are not forthcoming. Instead, it is advisable to use SEO content management plugins like Yoast SEO. Having the right input plugin is not enough; you also need to ensure you are placing the right things in these plugins.
Poor on-page optimization
Google’s ranking algorithms are continuously changing. As such, things like high keyword density are no longer needed to rank. As such, over optimizing or repeating a single keyword might give the search engine a red flag about your site. AS such, when developing content, use variations of your keywords and not just one keyword.
There are many other mistakes common to most site owners. Things like lack of internal links, unoriginal content, and poor use of anchor texts kill most online strategies. Never let such mistake limit your SEO potential.…Continue reading »